Further training in B2B market research and international strategy consulting

Duration: 8 weeks

Costs: funded up to 100%.

For private payers € 6900.00

 

This course is offered in the following languages:

 

German

German Arabic

German Turkish

German-Persian

German English

German – urdu

 

Completion: carrier certificate

Lecturer: Dr. Phil. Taufik Fauzi

Brochure: download

Location: Dresden

Course description: B2B market research and international strategy consulting

 

There are many different reasons why companies are increasingly not only working on their home market, but want to expand their activities to foreign markets. The formation of large economic zones, such as the European internal market, the Mercado de Común del Sur (Mercosur), the South African Development Community (SADC) or the Association of South East Asian Nations (ASEAN), but also the deregulation of individual economic sectors, have led to internationalization of companies. Due to this advancing internationalization in the economy, companies should no longer concentrate only on their home market. Expanding corporate activities to foreign markets often helps not only to ensure the existence of one’s own company, but also to take advantage of the profit and growth potential that foreign markets can offer.

 

Thanks to our competent and practically oriented teachers, the participants can not only research and analyze the international markets, but also interpret them. The following expertise is attached:

 

  • Provision of information to support international marketing decisions on a strategic, tactical and operational level
  • Increasing the efficiency of international marketing planning
  • Development and application of suitable methods for cross-border analysis
  • International primary research
  • International desk research
  • Industry and competition
  • International market development strategy
  • International market entry strategy
  • Market expansion strategy
  • Acquisition of new customers
  • Coordination of international print campaigns
  • Regular preparation of an international portfolio report
  • Planning and processing of the export business
  • Basic knowledge of shipping processing in export
  • Customs clearance for export and import
  • Selection of suitable international payment terms
  • Introduction to the delivery terms: Incoterms® 2020
  • conclude international transport contracts and apply foreign trade-specific payment terms

 

Since foreign markets often differ greatly in economic, political, legal and geographical areas, but also in cultural and social areas, international marketing research is required to explore the different market conditions.

 

Course start dates:

 

Course content

 

  • Early recognition of opportunities and risks in international markets
  • Provision of information to support international marketing decisions on a strategic, tactical and operational level
  • Provision of information to support international marketing controlling
  • Increasing the efficiency of international marketing planning
  • Development and application of suitable methods for cross-border analysis
  • Transportation costs, duties and other hidden costs
  • International primary research
  • International desk research
  • Framework conditions for international marketing
  • Industry and competition
  • International market development strategy
  • International market entry strategy
  • Market expansion strategy
  • Serving international customers
  • Creation of statistics
  • Acquisition of new customers
  • Technical processing of the international sales organizations (matrix) with direct reporting line
  • Coordination of international print campaigns
  • Regular preparation of an international portfolio report
  • Planning and processing of the export business
  • Support in all organizational and administrative matters relating to the export process
  • Basic knowledge of shipping processing in export
  • Customs clearance for export and import
  • Selection of suitable international payment terms
  • Introduction to the delivery terms: Incoterms® 2020
  • conclude international transport contracts and apply foreign trade-specific payment terms

 

Form of instruction

 

  • Dialogical learning.
  • Differentiation.
  • Discovery learning.
  • Multi-dimensional learning.
  • Holistic.
  • Action orientation.
  • Inclusion.
  • Cooperative learning.

 

Lecturer

 

Dr. Phil. Taufik Fauzi 

 

Language skills: german, Arabic, English, Turkish, Persian, Azerbaijani and Spanish

 

  • Doctorate to the linguist Göttingen University  
  • Studies in Export and Marketing at the Academy of Economics Cologne
  • Merchant in wholesale and foreign trade to the Cologne Chamber of Commerce
  • Training as a sales engineer at KBA Planeta AG, Radebeul 
  • Lecturer at Ain-Shams University (Cairo)
  • Area Sales Manager at ContiTech Elastomer-Coatings GmbH Group Division of Continental AG in Northeim near Hannover. 
  • Marketing and Sales Manager at Hanns Eggen GmbH in Sarstedt near Hildesheim
  • Sales-manager at KBA Planeta AG in Radebeul near Dresden
  • Head of Export at SOEX Textil-Marketings GmbH in Bad Oldesloe near Hamburg
  • Commercial Managing Director at Unitec Filtersysteme GmbH in Waldenbuch near Stuttgart
  • Managing Director Altawafeeq GmbH in Cairo and Hurghada / Egypt