Which problems arise with a start-up
The thought that many companies do not generate enough customers and sufficient sales plagues many self-employed people all the time. Good quality doesn’t matter. As long as nobody has bought (or only very few) hardly anyone can judge the quality. If an offer doesn’t sell, it is guaranteed not to be because of the offer itself. If you don’t make enough sales, it is mostly due to your positioning, your marketing or your sales technique. Making the price cheaper is definitely not a solution. You tap into the cheap spiral. You’re likely to increase your sales. But at the same time you increase your loss. For the company, customer loyalty is cheaper than customer acquisition.
Customers have different needs. They want security, fun, less stupid feelings, doing something good, variety, health, recognition and much more. To meet these needs, people make purchasing decisions. The exciting thing is: almost every customer interprets different ideas and hopes in individual offers or purchases – more or less consciously. It is also usually the case that not only one benefit argument speaks in favor of the purchase decision, but several. Everyone here simply has different priority priorities.
Troubleshoot:
- Customers
Problems:
-
- insufficient customers
- Customer failure
- Different target group than planned
- lower purchasing power
- less customer frequency
- Location factors
Problems:
-
- Location of the shop
- Infrastructure
- Bad or irregular transport links
- not suitable for the target group
- Cannot be found
- Employees
Problems:
-
- Lack of German language skills
- Labor costs too high
- Uncertain demeanor
- No adequate appearance (neglected)
- Unfriendly manner
- Not service oriented
- little / little product knowledge
- Working slowly
- Lack of qualified technicians
- Commercial space
Problems:
-
- Too small
- Too large
- Difficult to clean
- Inferior equipment
- Rent too expensive
- Product
Problems:
- Substandard quality
- Not fully developed
- Not completely
- Secondary product
- A lot of waste / failure
- Price
Problems:
-
- Too low
- Too high
- Incorrectly calculated
- Profit margin too high
- Manufacturing costs too high
- Lack of spare parts accessories
- Inferior / quality
Degree type: Carrier certificate
Requirements:
- German spoken and written
- Basic commercial knowledge (in Germany or abroad)
Duration: 3 days
Costs: € 840.00 including VAT, including seminar documents
Date: In processing
Lecturers
Dr. Phil. Taufik Fauzi
Language skills: german, Arabic, English, Turkish, Persian, Azerbaijani and Spanish
- Doctorate to the linguist Göttingen University
- Studies in Export and Marketing at the Academy of Economics Cologne
- Merchant in wholesale and foreign trade to the Cologne Chamber of Commerce
- Training as a sales engineer at KBA Planeta AG, Radebeul
- Lecturer at Ain-Shams University (Cairo)
- Area Sales Manager at ContiTech Elastomer-Coatings GmbH Group Division of Continental AG in Northeim near Hannover.
- Marketing and Sales Manager at Hanns Eggen GmbH in Sarstedt near Hildesheim
- Sales manager at KBA Planeta AG in Radebeul near Dresden
- Head of Export at SOEX Textil-Marketings GmbH in Bad Oldesloe near Hamburg
- Commercial Managing Director at Unitec Filtersysteme GmbH in Waldenbuch near Stuttgart
- Managing Director Altawafeeq GmbH in Cairo and Hurghada / Egypt
Daniel Weiershäuser (in german)
- Business Economist Bachelor’s Division Accounting and Human Resources
- Integration specialist rehab area Retraining and Continuing Education
- Business and funding consultants
- Educational staff Training Academy of Economics in Cologne
- Freelance lecturer in economics, calculation and accounting
- Partner Kuhlmann Bau Freiberg, Human Resources Manager
- Company Winter and Cichon Head of Export – Import Area Poland and Czech Republic
- Company Damaco Essen, Traiding Company, Accounting Division American Accounting